"I will destroy the economy until no one ever gets the flu again."
Gavin Newsom
(CNN) - When Gov. Gavin Newsom announced a second statewide lockdown in early December, businesses across California braced for more economic hardship.
For officials in one small town, it was a wake-up call to develop a plan to help the local businesses.
The result was a program called "Visit Santa Maria Valley," which will pay tourists $100 to travel there and stay for a minimum of two nights at one of the many hotels in the area. The payment comes in the form of a voucher that can be used at any of the town's wineries, breweries or restaurants. The promotion starts on February 4 and ends March 31.
Santa Maria Valley, which lies about 65 miles north of Santa Barbara, offers many of the same amenities as the more well-known California destinations, but at a lower price, officials said.
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